Staff & Coaches

Cherie Epstein

Cherie Epstein

Owner

From El Paso, Texas, Cherie grew up riding mountain bikes through the desert and working as a ski instructor.  She ran competitively in high school and went on to run for Texas State University where she graduated with a Masters Degree in Communications and Marketing.  She competed in countless marathons, and finished an Ironman one year after giving birth to twin girls providing endless inspiration to the running community.